Top 10 PC Game Storefronts for Digital Distribution and In-Game Purchases (2025)

Discover the top PC storefronts for digital distribution and in-game purchases in 2025. Learn about features, pricing, and policies.

Top 10 PC Game Storefronts for Digital Distribution and In-Game Purchases (2025)

By Brandon · December 17, 2025

Digital distribution dominates PC gaming, but not all storefronts are equal for buying games, managing libraries, and handling in-game purchases. Whether you want the biggest catalog, DRM‑free downloads, or the smoothest microtransaction experience, this list breaks down the best options in 2025—what they do well, where they fall short, and key policies you should know.

How we ranked

  • Breadth and quality of catalog (first- and third-party support, indies)
  • In-game purchase experience (payment options, wallet systems, parental controls)
  • Platform features (cloud saves, achievements, cross-play/progression)
  • Policies that matter (refunds, ownership/DRM, regional pricing)
  • Value extras (subscriptions, free games, bundles)
  • Trust and reliability (official/authorized sellers, security, customer support)

1. Steam — The all-in-one PC marketplace and platform

  • Best for: The biggest catalog, robust features, and reliable refunds
  • Standout features: Massive library, Steamworks integrations, mods via Steam Workshop, cloud saves, achievements, regional pricing, family features. Refunds are straightforward within 14 days if playtime is under 2 hours (some exceptions) source.
  • In-game purchases: Uses Steam Wallet with support for inventory items and microtransactions in many games (publisher-dependent) source.
  • Considerations: Some games use third-party launchers/DRM. Discovery can be overwhelming due to volume.

2. Epic Games Store — Strong exclusives and frequent freebies

  • Best for: Timed exclusives, weekly free games, and a clean launcher
  • Standout features: Regular free games program, a growing library of AA/AAA and indies, mod support in select titles, cloud saves for many games source.
  • In-game purchases: Epic Wallet supports in-game currency and add-ons where enabled; payment methods vary by region source.
  • Developer note: Epic’s 88/12 revenue share for games sold through EGS is a key ecosystem driver source.
  • Considerations: Smaller catalog than Steam; community features are still lighter than competitors.

3. Microsoft Store (Xbox app on PC) — Game Pass integration and cross-platform perks

  • Best for: PC Game Pass subscribers and cross-buy on supported titles
  • Standout features: PC Game Pass library access, Xbox app for Windows with social features, cross-play/cross-progression on supported games, and Xbox Play Anywhere cross-buy for eligible titles source, source.
  • In-game purchases: Uses Microsoft account/Xbox services; parental controls and family settings supported source.
  • Refunds: Digital goods policies are stricter and vary; see Microsoft’s digital return policy source.
  • Considerations: Some Win32/permission quirks remain; modding support varies by title.

4. GOG.com — DRM-free ownership with optional Galaxy client

  • Best for: Collectors who want DRM‑free downloads and offline play
  • Standout features: DRM-free policy on store games, optional GOG Galaxy client for unified library, updates, and cloud saves on supported titles source.
  • In-game purchases: Typically limited; DLC and expansions are common, but many titles avoid microtransactions due to DRM‑free stance (publisher-dependent).
  • Refunds: 30-day voluntary refund policy even after download, within fairness guidelines source.
  • Considerations: Fewer live-service titles; some newer multiplayer games launch elsewhere first.

5. EA app (PC) — EA’s home for sports, shooters, and service games

  • Best for: EA franchises (FIFA/EA Sports FC, Battlefield, Apex Legends) and EA Play subscribers
  • Standout features: Replaces Origin as EA’s PC storefront and launcher; integrates EA Play subscription, cloud saves for supported games source.
  • In-game purchases: Seamless for EA titles (cosmetics, passes, currency) with regional payment options source.
  • Refunds: EA’s “Great Game Guarantee” allows refunds within specific windows (e.g., within 24 hours after first launch or within 7 days of purchase for eligible titles) source.
  • Considerations: Catalog is EA-focused; third-party titles vary.

6. Ubisoft Connect — Cross-progression and live-service depth

  • Best for: Ubisoft’s open-world and co-op franchises (Assassin’s Creed, Rainbow Six, The Division)
  • Standout features: Cross-progression and cross-play on supported titles, loyalty challenges with in-game rewards, unified friends list across platforms source.
  • In-game purchases: Integrated with Ubisoft Wallet for select regions; supports boosts, cosmetics, and DLC in many titles source.
  • Refunds: Ubisoft Store digital PC downloads are generally non-refundable once accessed; conditions apply source.
  • Considerations: Heavily oriented around Ubisoft’s ecosystem and live services.

7. Battle.net — Blizzard and Activision live-service hub

  • Best for: Blizzard franchises (World of Warcraft, Diablo, Overwatch) and select Activision titles
  • Standout features: Unified launcher, automatic updates, strong anti-cheat for supported games, region/account services.
  • In-game purchases: Battle.net Balance supports purchases of games, services, and in-game items where available source.
  • Refunds: Vary by product and usage; Blizzard provides a self-service refund portal with eligibility rules source.
  • Considerations: Narrower catalog; titles are primarily first-party.

8. Riot Client — Focused store for League of Legends, Valorant, and more

  • Best for: Competitive PvP players invested in Riot’s ecosystem
  • Standout features: One client for Riot games, robust anti-cheat (Vanguard for Valorant), strong social tools and esports integration source.
  • In-game purchases: Extensive cosmetic stores and battle passes; multiple regional payment methods supported source.
  • Refunds: Certain unused purchases are refundable within specific time frames; strict rules for consumables and used content source.
  • Considerations: Catalog limited to Riot titles; no traditional “buy-to-own” for most games.

9. Rockstar Games Launcher — Grand Theft Auto and Red Dead home base

  • Best for: Rockstar titles and in-game currency packs (e.g., GTA Online Shark Cards)
  • Standout features: Tightly integrated with Rockstar Social Club; automatic updates and cloud saves on supported titles source.
  • In-game purchases: Direct purchase of Shark Cards and other currency/add-ons via Rockstar Store and in-game flows source.
  • Refunds: Digital purchases are typically non-refundable except where required by law; see policy for details source.
  • Considerations: Catalog limited to Rockstar; modding constraints for online modes.

10. Humble Store — Legit keys, frequent sales, and charity support

  • Best for: Deal hunters who want official keys and charity contributions
  • Standout features: Regular discounts, bundles, and Humble Choice subscription; proceeds support charities by default source.
  • In-game purchases: Sells DLC and currency packs for some titles; most purchases are platform keys (Steam/Epic/Ubisoft) or DRM‑free when available source.
  • Refunds: Case-by-case; redeemed keys generally cannot be refunded source.
  • Considerations: Not a unified launcher; relies on external platforms for most activations.

Pro tips to shop smarter across storefronts

  • Check refund windows before buying, especially for live-service titles.
  • Use wallets and parental controls for safer in-game purchasing (Steam, Battle.net, Microsoft, Ubisoft).
  • Watch for bundles and free game promotions (Epic free games; Humble bundles) to expand your library cheaply.
  • Verify whether a game requires a second launcher or account on top of your storefront.
  • Prefer authorized sellers to ensure working keys and timely support.

The bottom line

  • If you want one ecosystem with strong protections and community features, start with Steam.
  • For deals and free games, add Epic and Humble to your rotation.
  • If you’re deep into specific publishers’ live-service games, use their native clients (EA app, Ubisoft Connect, Battle.net, Riot, Rockstar) for the smoothest in-game purchase and account experience.
  • Game Pass users will get the most mileage from the Microsoft Store/Xbox app integration.

Sources and further reading

Tags: #digital-distribution #in-game-commerce #pc-gaming #storefronts #game-purchases #microtransactions